Independent programmatic consultancy

Programmatic campaigns, launched right.

Setup, launch and scaling on DV360, The Trade Desk and Amazon DSP — for agencies and brands.

Display & Video 360 · The Trade Desk · Amazon DSP

CTV & Video Audio & DOOH

Campaign setup

Pre-launch checklist
Ready
  • Account & campaign structure
  • Audiences & deal IDs
  • Creative trafficking
  • Tracking & pixels
  • Brand safety & frequency
Setup complete100%
Platforms

Three seats, used daily.

Display & Video 360

Google's DSP. YouTube, CTV and open exchange in a single buy.

The Trade Desk

Independent reach, UID2 identity and premium CTV supply.

Amazon DSP

Shopper signals, Prime Video and Fire TV inventory.

Services

What I do.

Setup & launch

From an empty seat to the first impression served.

Audiences & targeting

First-party data, curated deals and contextual.

Trafficking & QA

Every format tested before it ever serves.

Optimization

Daily pacing. Weekly decisions. Monthly readouts.

Audit & rescue

Campaign not delivering? Diagnosed in days.

Training

Your team, able to run it without me.

Channels

Every screen, every format.

Display

Every IAB size, across the open web.

300×250 · 728×90 · 970×250

In-app

Mobile and tablet, with real attribution.

320×50 · MRAID 3.0 · SKAdNetwork

Video

In-stream and out-stream, measured honestly.

VAST 4.2 · 15s / 30s · 1080p

CTV

Premium TV, capped at household level.

1920×1080 · PG & PMP deals

Audio

Music, podcast and streaming radio.

DAAST · companion 640×640

DOOH

Screens, dayparting and live triggers.

1080×1920 · 10s loops · play-out logs

Process

Four stages. In this order.

01

Scope

Goals, budget and measurement, agreed in writing.

02

Build

Structure, audiences and creative, set up properly.

03

QA

Full pre-launch check. Nothing goes live broken.

04

Scale

Pacing, optimization and reporting you can read.

3 DSP platforms DV360, The Trade Desk and Amazon DSP.
6 Channels covered Display, in-app, video, CTV, audio and DOOH.
1 Point of contact Senior from brief to readout. No hand-off.

Ready to launch?

Send the brief, the platform and the deadline. You'll get a straight answer.

hello@mohel-llc.com